Fashion Advertisements and Young Women: Determining Visual Attention Using Eye Tracking

Clothing and Textiles Research Journal

Volumn 28, Issue 3, 2010, Pages 159-173

  Ju, Hae Won ^a   Johnson, Kim K P ^a  

^a UNIVERSITY OF MINNESOTA   (United States)

Author keywords

advertisements; eye tracking; fashion model; social comparison

Indexed keywords

ADVERTISING; CONSUMER RESEARCH; FASHION; MARKETING; MATHEMATICAL MODEL;

EID: 77955046470     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X09359935     Document Type: Article

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