A comparative case study analysis of two UK marketing consortia: Drifters and Waterways

Journal of Vacation Marketing

Volumn 6, Issue 3, 2000, Pages 265-275

  Oakley, Ben ^a   Fyall, Alan ^b  

^a UNIVERSITY OF SOUTHAMPTON   (United Kingdom)

^b Napier University Business School   (United Kingdom)

Author keywords

collaborative marketing; domestic tourism; Inland waterway hire boat holidays; intra sector competition; long and short break tourism; marketing consortia

Indexed keywords

EID: 77954932852     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676670000600306     Document Type: Article

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