Co-operative approach to marketing: Implications for hotel and tourism industry in Indo-China

Journal of Travel and Tourism Marketing

Volumn 7, Issue 2, 1998, Pages 105-118

  Heung, Vincent C S ^a   Leung, Thomas K P ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84899152759     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1300/J073v07n02_06     Document Type: Article

References (27)

1. Boyd, A. (1995). Rates war hits Vietnam. Asian Hotelier, September, 1.
2. Byrne, A. (1993). International hotel consortia, pp. 127-132. In Jones, P. & Pizam, A. (eds). The International Hospitality Industry-Organisational and Operational Issues. New York: John Wiley & Sons.
3. Cain, C. (1995). A review of tourism product development in Vietnam, Cambodia and Laos pp. 125-147. In Stiles, R.B. (ed.), Conference Proceedings, Hor-wath ’s 6th Annual Hotel Investment Conference.
4. Chandler, N. (1995). Laos 2000. PATA Travel News, January. 40-42.
5. Crovitz, G. (1995). Vietnamonomics: Hanoi’s growth challenge ahead. Far Eastern Economic Review, 158(43), 7.
6. Dawson, J., & Shaw, S. (1992). Inter-firm Alliances in the Retail Sector: Evolutionary, Strategic and Tactical Issues in their Creation and Management. Working Paper Series, No. 9217, Department of Business Studies, University of Edinburg.
7. EIU (1995). Destination: Cambodia-A disappointing first half. Travel and Tourism, Economic Intelligence Unit, November, No. 68, 12-13.
8. Go, F., Pine, R., & Yu, R. (1994). Hong Kong: Sustaining Competitive Advantage in Asia’s Hotel Industry. The Cornell HRA Quarterly, 35 (5), 50-61.
9. Gocher, J. (1995). Vietnam Today. Tourism Asia, July/August, No. 56, 146-152.
10. Heung, V.C.S. (1993). Development of a Marketing Mix Strategy for Vietnam’s Tourism Industry, pp. 16-27. In Chon, K. (ed.), Conference Proceedings, International Conference on Tourism Industry In Vietnam: Opportunities for Investment, Development and Marketing.
11. Hindmarsh, G. (1994). Saigon sets a cracking pace for new hotels. Asian Hotelier, February, 10-11.
12. Hobson, P., Heung, V., & Chon, K. (1994). Vietnam Tourism Industry: Can it be kept afloat? Cornell H.R.A. Quarterly, 35 (5), 42-49.
13. Jansen-Verbeke, M., & Go, F. (1995). Tourism development in Vietnam. Tourism Management, 16 (4), 315-321.
14. Janssen, P. (1995). Politics delay tough choices. Asian Business, 31(10), 30-39.
15. Joshua, E. (1994). Cambodia. 1995 Vietnam, Laos and Cambodia Handbook, Travel and Trade Publications, pp. 359-394.
16. Kangwaan, C. (1995). Indochina: Laos-Guidance on Guidelines. Asia Travel Trade, 26 (10), 28-29.
17. Kan, A. (1995). Indochina: Vietnam-Pride of Place. Asia Travel Trade, 26 (10), 22-25.
18. Lee, M. (1995). Sex Trade: For lust or money. Far Eastern Economic Review, 158 (50), 22-28.
19. Martin, F. (1995). Hotels Giants: Voluntary 25. Hotels, 29(7), 62-63.
20. Militante, G. (1995). Cambodia hunts for key investors. Travel News Asia, July/ Aug, 15.
21. Morrison, A.J. (1994). Marketing Strategic Alliances: The Small Hotel Firm. International Journal of Contemporary Hospitality Management, 6 (3), 25-30.
22. Ram, J. (1995). Hong Kong: The Triangle Takes Shapes. Tourism Asia, July/August, 118-122.
23. Roberts, J. (1993). Marketing for the Hospitality Industry. London: Hodder & Stoughton.
24. Tsang, S.W. (1994). Tour plan cash boost. Eastern Express, May 28.
25. Wayne, L., & Lejune, L. (1996). Investing in Hotels and Tourism in Vietnam, pp. 200-210. In K.S. Chon (ed.), Conference Proceedings, Second International Conference “Tourism in Indo-China: Opportunities for Investment, Development, and Marketing.”
26. Wise, B. (1993). Indochina-Vietnam, Cambodia and Laos. Economist Intelligence Unit Report No. 2, 59-71.
27. Withiam, G. (1987). Unchained melody: How independent hotels work in harmony. Cornell H.R.A. Quarterly, 28 (2), 77-80.