The influence of prior experience and age on mature consumers' perceptions and intentions of internet apparel shopping

Journal of Fashion Marketing and Management: An International Journal

Volumn 14, Issue 3, 2010, Pages 335-349

  Kwon, Wi Suk ^a   Noh, Mijeong ^b  

^a AUBURN UNIVERSITY   (United States)

^b WESTERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Benefits; Experience; Internet; Older consumers; Risk analysis; Shopping

Indexed keywords

CONSUMER RESEARCH; E-COMMERCE; GARMENT; INTERNET; MARKETING; RISK ASSESSMENT;

EID: 77954845457     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612021011061825     Document Type: Article

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