Beyond organic and fair trade? An analysis of ecolabel preferences in the United States

Rural Sociology

Volumn 75, Issue 2, 2010, Pages 244-269

  Howard, Philip H ^a   Allen, Patricia ^b  

^a Agriculture   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

AGRICULTURAL TRADE; CONSUMPTION BEHAVIOR; ECOLABELING; FOOD MARKET; FOOD PRODUCTION; FOOD SAFETY; NUTRITION; RURAL POPULATION; SOCIAL MOVEMENT; SUSTAINABLE DEVELOPMENT; TRADE PERFORMANCE;

UNITED STATES;

EID: 77954661555     PISSN: 00360112     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1549-0831.2009.00009.x     Document Type: Article

References (72)

1. Allen, P. and C. Hinrichs. 2007. "Buying into 'Buy Local': Engagements of United States Local Food Initiatives." Pp. 255-72 in Alternative Food Geographies: Representation and Practice, edited by D. Maye, L. Holloway, and M. Kneafsey. Oxford, U.K.: Elsevier.
2. Allen, P. and M. Kovach. 2000. "The Capitalist Composition of Organic: The Potential of Markets in Fulfilling the Promise of Organic Agriculture." Agriculture and Human Values 17:221-232
3. Arnould, E.J. 2007. "Should Consumer Citizens Escape the Market?" Annals of the American Academy of Political and Social Science 611:96-111.
4. Bacon, C. 2005. "Confronting the Coffee Crisis: Can Fair Trade, Organic, and Specialty Coffees Reduce Small-Scale Farmer Vulnerability in Northern Nicaragua?" World Development 33:497-511.
5. Barnett, C., P. Cloke, N. Clarke, and A. Malpass. 2005. "Consuming Ethics: Articulating the Subjects and Spaces of Ethical Consumption." Antipode 37:23-45.
6. Boström, M. and M. Klintman. 2008. Eco-standards, Product Labelling and Green Consumerism. New York: Palgrave Macmillan.
7. Brown, S. and C. Getz. 2008. "Privatizing Farm Worker Justice: Regulating Labor through Voluntary Certification and Labeling." Geoforum 39:1184-1196
8. Burros, M. 2008. "Supermarket Chains Narrow Their Sights." New York Times, August 6, p. F1.
9. Busch, L. and C. Bain. 2004. "New! Improved? The Transformation of the Global Agrifood System." Rural Sociology 69:321-46.
10. Clarke, A., P.A. Bell, and G.L. Peterson. 1999. "The Influence of Attitude Priming and Social Responsibility on the Valuation of Environmental Public Goods Using Paired Comparisons." Environment and Behavior 31:838-857
11. Conner, D. and R. Christy. 2004. "The Organic Label: How to Reconcile Its Meaning with Consumer Preferences." Journal of Food Distribution Research 35:40-43.
12. Dawson, M. 2003. The Consumer Trap: Big Business Marketing in American Life. Champaign, IL: University of Illinois Press.
13. De Pelsmacker, P., L. Driesen, and G. Rayp. 2005. "Do Consumers Care about Ethics? Willingness to Pay for Fair Trade Coffee." Journal of Consumer Affairs 39:363-385
14. Dillman, D.A. 2000. Mail and Electronic Surveys: The Tailored Design Method. New York: John Wiley.
15. Dowding, K., P. John, T. Mergoupis, and M. Van Vugt. 2000. "Exit, Voice and Loyalty:Analytic and Empirical Developments." European Journal of Political Research 37:469-495
16. DuPuis, E.M. 2000. "Not in My Body: BGH and the Rise of Organic Milk." Agriculture and Human Values 17:285-295
17. Evans, A. 2007. "Food and Beverage Industry's Sterling Reputation Could Be Tarnished by Health and Obesity Issues." Ipsos News Center, May 29. Retrieved July 12, 2009 (http://www.ipsos-na.com/news/pressrelease.cfm?id= 3506).
18. Fair Trade Federation. 2008. "Interim Report on Fair Trade Trends." Retrieved October 3, 2008 ( http://www.fairtradefederation.org/ht/ d/sp/a/GetDocumentAction/i/6944).
19. FamilyFarmed.org. 2008. "FamilyFarmed.org." Retrieved November 15, 2008 (http://www.familyfarmed.org/).
20. Food Alliance. 2008. "Food Alliance Certification." Retrieved October 7, 2008 (http:/ www.foodalliance.org/certification).
21. Friedman, M. 1996. "A Positive Approach to Organized Consumer Action: The 'Buycott' as an Alternative to the Boycott." Journal of Consumer Policy 19:439-451
22. -. 1999. Consumer Boycotts: Effecting Change through the Marketplace and the Media. New York: Routledge.
23. Gatersleben, B., L. Steg, and C. Vlek. 2002. "Measurement and Determinants of Environmentally Significant Consumer Behavior." Environment and Behavior 34:335-362
24. Getz, C. and A. Shreck. 2006. "What Organic and Fair Trade Labels Do Not Tell Us: Towards a Place-Based Understanding of Certification." International Journal of Consumer Studies 30:490-501.
25. Goodman, D. and E.M. DuPuis. 2002. "Knowing Food and Growing Food: Beyond the Production-Consumption Debate in the Sociology of Agriculture." Sociologia Ruralis 42:5-22.
26. Goodman, D. 2004. "Rural Europe Redux? Reflections on Alternative Agro-Food Networks and Paradigm Change." Sociologia Ruralis 44:3-16.
27. Goodman, D. and M. Goodman. 2007. "Localism, Livelihoods and the 'Post-Organic': Changing Perspectives on Alternative Food Movements in the United States." Pp. 23-38 in Alternative Food Geographies: Representation and Practice, edited by D. Maye, L. Holloway, and M. Kneafsey. Oxford, U.K.: Elsevier.
28. Guptill, A. 2009. "Exploring the Conventionalization of Organic Dairy: Trends and Counter-Trends in Upstate New York." Agriculture and Human Values 26:29-42.
29. Guthman, J. 2004. Agrarian Dreams: The Paradox of Organic Farming in California. Berkeley, CA: University of California Press.
30. Hanley, N., S. Mourato, and R.E. Wright. 2001. "Choice Modelling Approaches: A Superior Alternative for Environmental Valuation?" Journal of Economic Surveys 15:435-462
31. Hilton, M. 2007. "Consumers and the State since the Second World War." ANNALS of the American Academy of Political and Social Science 611:66-81.
32. Hinrichs, C.C. 2000. "Embeddedness and Local Food Systems: Notes on Two Types of Direct Agricultural Market." Journal of Rural Studies 16:295-303.
33. Hinrichs, C.C. and P. Allen. 2008. "Selective Patronage and Social Justice: Local Food Consumer Campaigns in Historical Context." Journal of Agricultural and Environmental Ethics 21:329-352
34. Hirschman, A.O. 1970. Exit, Voice, and Loyalty: Responses to Decline in Firms, Organizations, and States. Cambridge, MA: Harvard University Press.
35. Honaker, J., G. King, and M. Blackwell. 2006, "Amelia II: A Program for Missing Data." (http://gking.harvard.edu/amelia).
36. Howard, P.H. 2006. "Central Coast Consumers Want More Food-Related Information, from Safety to Ethics." California Agriculture 60:14-19.
37. Howard, P.H. and P. Allen. 2006. "Beyond Organic: Consumer Interest in New Labelling Schemes in the Central Coast of California." International Journal of Consumer Studies 30:439-451
38. Howard, P.H. and P. Allen. 2008. "Consumer Willingness to Pay for Domestic 'Fair Trade':Evidence from the United States." Renewable Agriculture and Food Systems 23:235-242
39. Jaffee, D. 2007. Brewing Justice: Fair Trade Coffee, Sustainability, and Survival. Berkeley, CA:University of California Press.
40. Jaffee, D., J.R. Kloppenburg, and M.B. Monroy. 2004. "Bringing the 'Moral Charge' Home: Fair Trade within the North and within the South." Rural Sociology 69:169-196
41. Johnston, J. 2008. "The Citizen-Consumer Hybrid: Ideological Tensions and the Case of Whole Foods Market." Theory and Society 37:229-270
42. King, G. 2002. "Analyzing Incomplete Political Science Data: An Alternative Algorithm for Multiple Imputation." American Political Science Review 95:49-69. (Pubitemid 33390251)
43. Leonardo Academy. 2009. "Establishing a National Standard for Sustainable Agriculture."Retrieved January 25, 2009 (http://www. leonardoacademy.org/Projects/SustainAgStdDevelopment.htm).
44. LocalHarvest. 2008, "Community Supported Agriculture." Retrieved December 12, 2008 (http://www.localharvest.org/csa/).
45. Lockie, S., K. Lyons, G. Lawrence, and D. Halpin. 2006. Going Organic: Mobilizing Networks for Environmentally Responsible Food Production. Oxford, England: CABI.
46. Lockie, S. and D. Halpin. 2005. "The 'Conventionalisation' Thesis Reconsidered: Structural and Ideological Transformation of Australian Organic Agriculture." Sociologia Ruralis 45:284-307.
47. Loureiro, M.L. and W.J. Umberger. 2003. "Estimating Consumer Willingness to Pay for Country-of-Origin Labeling." Journal of Agricultural and Resource Economics 28:287-301.
48. Lyon, S. 2006. "Evaluating Fair Trade Consumption: Politics, Defetishization and Producer Participation." International Journal of Consumer Studies 30:452-464
49. Martin, H. 2009. "U.S. Organic Food Sales." Retrieved August 1, 2009 (http://www.omafra.gov.on.ca/english/crops/organic/news/2009-05a8.htm).
50. McCluskey, J.J. and M.L. Loureiro. 2003. "Consumer Preferences and Willingness to Pay for Food Labeling: A Discussion of Empirical Studies." Journal of Food Distribution Research 34:95-102.
51. McNeal, J.U. 1999. The Kids Market: Myths and Realities. Ithaca, NY: Paramount Market.
52. Moore, O. 2006. "Understanding Postorganic Fresh Fruit and Vegetable Consumers at Participatory Farmers' Markets in Ireland: Reflexivity, Trust and Social Movements." International Journal of Consumer Studies 30:416-426
53. Neuner, M. 2000. "Collective Prototyping: A Consumer Policy Strategy to Encourage Ecological Marketing." Journal of Consumer Policy 23:153-175
54. Oberholtzer, L., C. Dimitri, and C. Greene. 2005. Price Premiums Hold On as US Organic Produce Market Expands. Economic Research Service, U.S. Department of Agriculture. Outlook Report no. VGS-308-401 Washington, DC: USDA.
55. Organic Trade Association. 2007. "2007 Manufacturer Survey." Retrieved March 6, 2008 (http://www.ota.com/pics/documents/2007ExecutiveSummary. pdf).
56. -. 2008. "The Organic Industry." Retrieved September 24, 2008 (http://www.ota.com/pics/documents/Mini%20fact%201-08%20confirming.pdf).
57. Owen, H. 2008. Open Space Technology: A User's Guide. San Francisco: Berrett-Koehler.
58. Raudenbush, S.W., A.S. Bryk, Y.F. Cheong, and R.T. Congdon. 2004. HLM 6: Hierarchical Linear and Nonlinear Modeling. Lincolnwood, IL: Scientific Software International.
59. Raynolds, L.T. and D.L. Murray. 2007. "Fair Trade: Contemporary Challenges and Future Prospects." Pp. 223-34 in Fair Trade: The Challenges of Transforming Globalization, edited by L.T. Raynolds, D.L. Murray, and J. Wilkinson. New York: Routledge.
60. Roberts, J.A. 1996. "Green Consumers in the 1990s: Profile and Implications for Advertising." Journal of Business Research 36:217-231
61. Rural Health Research Center. 2005. "Rural Urban Commuting Area Codes." Retrieved October 16, 2006 (http://depts.washington.edu/uwruca/ data.html).
62. Schupp, A. and J. Gillespie. 2001. "Handler Reactions to Potential Compulsory Countryof-Origin Labeling of Fresh or Frozen Beef." Journal of Agricultural and Applied Economics 33:161-172
63. Seyfang, G. 2006. "Ecological Citizenship and Sustainable Consumption: Examining Local Organic Food Networks." Journal of Rural Studies 22:383-395
64. Solomon, G.L. 2007. "Country of Origin: Should You Know Before You Buy?" Washington Post, August 22, p. F06.
65. Stagl, S. 2002. "Local Organic Food Markets: Potentials and Limitations for Contributing to Sustainable Development." Empirica 29:145-162
66. Stolle, D., M. Hooghe, and M. Micheletti. 2005. "Politics in the Supermarket: Political Consumerism as a Form of Political Participation." International Political Science Review 26:245-269
67. Umberger, W.J., D.M. Feuz, C.R. Calkins, and B.M. Sitz. 2003. "Country-of-Origin Labeling of Beef Products: US Consumers' Perceptions." Journal of Food Distribution Research34:103-116
68. U.S. Department of Agriculture (USDA). 2008, "Farmers Market Growth: 1994-2008." Retrieved November 14, 2008 (http://www.ams.usda.gov/AMSv1.0/ ams.fetchTemplateData.do?template=TemplateS&navID= WholesaleandFarmersMarkets&leftNav=WholesaleandFarmersMarkets&page= WFMFarmersMarketGrowth&description=Farmers%20Market%20Growth&acct= frmrdirmkt).
69. U.S. Grown. 2009. "U.S. Grown." Retrieved February 7, 2009 (http://www.usgrownfoods.com/).
70. Vermeir, I. and W. Verbeke. 2006. "Sustainable Food Consumption: Exploring the Consumer 'Attitude-Behavioral Intention' Gap." Journal of Agricultural and EnvironmentalEthics 19:169-194
71. Vogel, D. 2003. "Tracing the American Roots of the Political Consumerism Movement."Pp. 83-100 in Politics, Products, and Markets: Exploring Political Consumerism Past and Present, edited by M. Micheletti, A. Follesdal, and D. Stolle. Piscataway, NJ: Transaction.
72. Wessels, C.R., R.J. Johnston, and H. Donath. 1999. "Assessing Consumer Preferences forEcolabeled Seafood: The Influence of Species, Certifier, and Househould Attributes."American Journal of Agricultural Economics 81:1084-1089