Coordinating ordering, pricing and advertising policies for a supply chain with random demand and two production modes

International Journal of Production Economics

Volumn 126, Issue 2, 2010, Pages 168-180

  Wang, Sheng Dong ^a,c   Zhou, Yong Wu ^b   Wang, Jun Ping ^c  

^a ELECTRONIC ENGINEERING INSTITUTE   (China)

^b SOUTH CHINA UNIVERSITY OF TECHNOLOGY   (China)

^c HEFEI UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

Advertising expenditure; Random demand; Return policy; Sales rebate penalty policy; Supply chain management; Two production modes

Indexed keywords

CLOSED FORM SOLUTIONS; FIRST ORDER; LONG LEADS; NEWSVENDORS; NUMERICAL STUDIES; PRODUCTION MODES; PRODUCTION QUANTITY; RANDOM DEMAND; RETURN POLICY; SECOND ORDERS; SELLING PRICES;

COSTS; MANUFACTURE; MATHEMATICAL MODELS; PROFITABILITY; SALES; SUPPLY CHAINS;

SUPPLY CHAIN MANAGEMENT;

EID: 77953686657     PISSN: 09255273     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijpe.2010.03.004     Document Type: Article

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