Sharing secure m-coupons for peer-generated targeting via eWOM communications

Electronic Commerce Research and Applications

Volumn 9, Issue 4, 2010, Pages 283-293

  Hsueh, Sue Chen ^a   Chen, Jun Ming ^a  

^a CHAOYANG UNIVERSITY OF TECHNOLOGY   (Taiwan)

Author keywords

eWOM; Mobile commerce; Mobile coupon; Security; Targeting

Indexed keywords

CUSTOMER PROFILES; E-COMMERCE APPLICATIONS; HASH CHAINS; MARKETING CAMPAIGN; MOBILE COMMERCE; MOBILE PLATFORM; NON-TARGETED; SHARING SCHEMES; SOCIAL NETWORKS;

COMMERCE; MARKETING; MOBILE DEVICES;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 77953682937     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2010.01.002     Document Type: Article

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