Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana

Journal of Medical Marketing

Volumn 10, Issue 3, 2010, Pages 231-244

  Mahmoud, Mohammed A ^a   Kastner, Adelaide ^a   Yeboah, Joseph ^a  

^a UNIVERSITY OF GHANA BUSINESS SCHOOL   (Ghana)

Author keywords

Ghana; innovation; market orientation; performance; pharmaceutical industry

Indexed keywords

EID: 77953654001     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/jmm.2010.12     Document Type: Article

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