Private Label Vendor Selection in a Supply Chain: Quality and Clientele Effects

Journal of Retailing

Volumn 86, Issue 2, 2010, Pages 148-158

  Kumar, Nanda ^a   Radhakrishnan, Suresh ^a   Rao, Ram C ^a  

^a UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Customer heterogeneity; Game theory; Private label; Quality; Supply chain; Vendor selection

Indexed keywords

EID: 77953612586     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2010.02.007     Document Type: Article

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