Country-of-origin effects on consumers' evaluations of automobiles: Perspectives from a developing nation

Journal of International Consumer Marketing

Volumn 22, Issue 3, 2010, Pages 245-257

  Sohail, M Sadiq ^a   Sahin, Osman Gokhan ^a  

^a KING FAHD UNIVERSITY OF PETROLEUM AND MINERALS   (Saudi Arabia)

Author keywords

Automobiles; Consumer behavior; Country of origin; Product image; Saudi Arabia

Indexed keywords

EID: 77953368879     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1080/08961531003751058     Document Type: Article

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