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Volumn 32, Issue 3, 2010, Pages 373-389

Viral manhood: Niche marketing, hard-boiled detectives and the economics of masculinity

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EID: 77953045592     PISSN: 01634437     EISSN: 14603675     Source Type: Journal    
DOI: 10.1177/0163443709361168     Document Type: Article
Times cited : (16)

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