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Volumn 112, Issue 2, 2010, Pages 99-111

A cross-cultural study of reference point adaptation: Evidence from China, Korea, and the US

Author keywords

Cross cultural differences; Mental accounting; Prospect theory; Reference point adaptation; Security trading

Indexed keywords


EID: 77953027487     PISSN: 07495978     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.obhdp.2010.02.002     Document Type: Article
Times cited : (92)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.