Innovation strategies for creating competitive advantage

Research Technology Management

Volumn 53, Issue 3, 2010, Pages 19-32

  Bowonder, B ^a   Dambal, Anirudha ^a   Kumar, Shambhu ^a   Shirodkar, Abhay ^a  

^a Tata Management Training Centre   (India)

Author keywords

Competitive leadership; Customer excitement; Innovation strategy; Portfolio enrichment

Indexed keywords

COMMERCE; COMPETITION;

COMPETITIVE ADVANTAGE; COMPETITIVE LEADERSHIP; CREATIVE DESTRUCTION; CUSTOMER EXCITEMENT; CYCLE TIME REDUCTION; INNOVATION STRATEGY; MARKET SEGMENTATION; PRODUCT PORTFOLIOS;

INNOVATION;

EID: 77952764882     PISSN: 08956308     EISSN: 19300166     Source Type: Journal    
DOI: 10.1080/08956308.2010.11657628     Document Type: Article

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