Value pioneering - How to discover your own "blue ocean": Interview with W. Chan Kim and Renée Mauborgne

Strategy and Leadership

Volumn 33, Issue 6, 2005, Pages 13-20

  Leavy, Brian ^a  

^a DUBLIN CITY UNIVERSITY   (Ireland)

Author keywords

Competitive strategy; Management strategy; Organizational innovation

Indexed keywords

EID: 27844607763     PISSN: 10878572     EISSN: None     Source Type: Journal    
DOI: 10.1108/10878570510631611     Document Type: Article

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