Product customisation: An empirical study of competitive advantage and repeat business

International Journal of Production Research

Volumn 48, Issue 13, 2010, Pages 3845-3865

  Hendry, Linda C ^a  

^a LANCASTER UNIVERSITY   (United Kingdom)

Author keywords

Competitive priorities; Cumulative capabilities; Empirical research; Engineer to order make to order; Manufacturing strategy; Order winners qualifiers; Repeat business customisation

Indexed keywords

COMPANY PERFORMANCE; COMPETITIVE ADVANTAGE; COMPETITIVE PRIORITIES; CUSTOMISATION; EMPIRICAL EVIDENCE; EMPIRICAL RESEARCH; EMPIRICAL STUDIES; LONGITUDINAL STUDY; LOW COSTS; MANUFACTURING COMPANIES; MANUFACTURING STRATEGY;

COMPETITION; COST REDUCTION; ENGINEERS; MANUFACTURE; MARKETING;

INDUSTRIAL RESEARCH;

EID: 77952658509     PISSN: 00207543     EISSN: 1366588X     Source Type: Journal    
DOI: 10.1080/00207540902946579     Document Type: Article

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