The get ready mind-set: How gearing up for later impacts effort allocation now

Journal of Consumer Research

Volumn 37, Issue 1, 2010, Pages 98-107

  Bosmans, Anick ^a   Pieters, Rik ^b   Hans, Baumgartner ^c  

^a Department of Marketing ^*  (Netherlands)

^b TILBURG UNIVERSITY   (Netherlands)

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77952032784     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/648520     Document Type: Article

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