Efficiency, trust, and visual appeal: Usability testing through eye tracking

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2010, Pages

  Djamasbi, Soussan ^a   Siegel, Marisa ^b   Tullis, Tom ^b   Dai, Rui ^a  

^a WORCESTER POLYTECHNIC INSTITUTE   (United States)

^b Fidelity Investments ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EYE-TRACKING; OBJECTIVE MEASUREMENT; POSITIVE CORRELATIONS; SUBJECTIVE RATING; USABILITY TESTING; USER EXPERIENCE; WEB PAGE;

EID: 77951760266     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/HICSS.2010.171     Document Type: Conference Paper

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