Strategy by bottom-up abstractions of the customer interface

Journal of Strategic Marketing

Volumn 16, Issue 5, 2008, Pages 391-399

  Mattsson, Jan ^a  

^a ROSKILDE UNIVERSITY   (Denmark)

Author keywords

Abstracting strategy; Customer interface; Systems of interaction

Indexed keywords

EID: 70349599802     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652540802480886     Document Type: Article

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