The role of virtual community in disseminating electronic word of mouth

2009 Joint Conferences on Pervasive Computing, JCPC 2009

Volumn , Issue , 2009, Pages 755-760

  Hsiao, Teng Tai ^a   Chuang, Shu Ting ^b  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b OVERSEAS CHINESE UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

ONLINE COMMUNITIES; PRODUCTS AND SERVICES; STRUCTURAL EQUATION MODELLING; VIRTUAL COMMUNITY; WORD OF MOUTH;

MARKETING; VIRTUAL REALITY;

ONLINE SYSTEMS;

EID: 77951266229     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/JCPC.2009.5420083     Document Type: Conference Paper

References (11)

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