An Empirical Analysis of Consumers' Attitudes Toward Chiropractic Services Advertising: A Comparative Cross-Sectional Study

Services Marketing Quarterly

Volumn 31, Issue 2, 2010, Pages 253-274

  Moser, H Ronald ^a   Freeman, Gordon L ^a  

^a MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Changing demographics; Demographic factors; Healthcare opinion leaders; Healthcare professionals; Professional code of ethics

Indexed keywords

EID: 77951100014     PISSN: 15332969     EISSN: 15332977     Source Type: Journal    
DOI: 10.1080/15332961003604410     Document Type: Article

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