New insights into what drives internet advertising avoidance behaviour: The role of locus of control

International Journal of Internet Marketing and Advertising

Volumn 6, Issue 2, 2010, Pages 127-141

  Walsh, Michael Francis ^a  

^a WEST VIRGINIA UNIVERSITY   (United States)

Author keywords

Advertising; Advertising avoidance; Internet; Locus of control

Indexed keywords

EID: 77950549074     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2010.032478     Document Type: Article

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