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Volumn 28, Issue 2, 2010, Pages 126-139

Fashion consumer groups, gender, and need for touch

Author keywords

Consumer; Fashion; Followers; Innovators; Need for touch; Opinion leaders

Indexed keywords

CONSUMER RESEARCH; CUSTOMER SERVICE; DESIGN; FASHION; MARKETING;

EID: 77949806477     PISSN: 0887302X     EISSN: None     Source Type: Journal    
DOI: 10.1177/0887302X09356323     Document Type: Article
Times cited : (66)

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