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Volumn 56, Issue 3, 2010, Pages 485-494

Package size decisions

Author keywords

Package size; Pricing; Product design; Product policy

Indexed keywords

COMPETING FIRMS; CONCAVE COST; CONVEX FUNCTIONS; COST-INCREASES; FIXED COST; PACKAGE SIZE; UNIT PRICES; UNIT VOLUME; USAGE RATE; VARIABLE COSTS;

EID: 77949556510     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1090.1119     Document Type: Article
Times cited : (28)

References (7)
  • 1
    • 0032372118 scopus 로고    scopus 로고
    • The effect of promotion on consumption: Buying more and consuming it faster
    • Ailawadi, K. L., S. A. Neslin. 1998. The effect of promotion on consumption: Buying more and consuming it faster. J. Marketing Res. 35(3) 390-398.
    • (1998) J. Marketing Res. , vol.35 , Issue.3 , pp. 390-398
    • Ailawadi, K.L.1    Neslin, S.A.2
  • 2
    • 0036693260 scopus 로고    scopus 로고
    • When are stockpiled products consumed faster? A convenience-salience framework of postpurchase consumption incidence and quantity
    • Chandon, P., B. Wansink. 2002. When are stockpiled products consumed faster? A convenience-salience framework of postpurchase consumption incidence and quantity. J. Marketing Res. 39(3) 321-335.
    • (2002) J. Marketing Res. , vol.39 , Issue.3 , pp. 321-335
    • Chandon, P.1    Wansink, B.2
  • 3
    • 39149141407 scopus 로고    scopus 로고
    • Package size and price discrimination in the paper towel market
    • Cohen, A. 2008. Package size and price discrimination in the paper towel market. Internat. J. Indust. Organ. 26(2) 502-516.
    • (2008) Internat. J. Indust. Organ. , vol.26 , Issue.2 , pp. 502-516
    • Cohen, A.1
  • 5
    • 0000743972 scopus 로고
    • Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation
    • Gerstner, E., J. D. Hess. 1987. Why do hot dogs come in packs of 10 and buns in 8s or 12s? A demand-side investigation. J. Bus. 60(4) 491-517.
    • (1987) J. Bus. , vol.60 , Issue.4 , pp. 491-517
    • Gerstner, E.1    Hess, J.D.2
  • 7
    • 0030505434 scopus 로고    scopus 로고
    • Can package size accelerate usage volume?
    • Wansink, W. 1996. Can package size accelerate usage volume? J. Marketing 60(3) 1-14.
    • (1996) J. Marketing , vol.60 , Issue.3 , pp. 1-14
    • Wansink, W.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.