Generating demand for pharmacist-provided medication therapy management: Identifying patient-preferred marketing strategies

Journal of the American Pharmacists Association

Volumn 49, Issue 5, 2009, Pages 611-616

  Garcia, Gladys M ^a,b   Snyder, Margie E ^a,c   McGrath, Stephanie Harriman ^a,d   Smith, Randall B ^a   McGivney, Melissa Somma ^a  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b UNIVERSITY OF THE SCIENCES   (United States)

^c PURDUE UNIVERSITY   (United States)

^d Rite Aid   (United States)

Author keywords

Marketing; Medication therapy management; Patient preferences; Self insured employers

Indexed keywords

ARTICLE; ATTITUDE TO HEALTH; FEMALE; HUMAN; INFORMATION PROCESSING; MALE; MARKETING; MEDICATION THERAPY MANAGEMENT; METHODOLOGY; MIDDLE AGED; PATIENT ATTITUDE; PATIENT EDUCATION; PATIENT SATISFACTION; PHARMACY; STATISTICS; UTILIZATION REVIEW;

FEMALE; FOCUS GROUPS; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HUMANS; MALE; MARKETING; MEDICATION THERAPY MANAGEMENT; MIDDLE AGED; PATIENT EDUCATION AS TOPIC; PATIENT PREFERENCE; PATIENT SATISFACTION; PHARMACEUTICAL SERVICES;

EID: 77649201592     PISSN: 15443191     EISSN: 15443450     Source Type: Journal    
DOI: 10.1331/JAPhA.2009.08089     Document Type: Article

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