Beyond the 4Ps: using relationship marketing to build value and demand for pharmacy services.

Journal of the American Pharmaceutical Association (Washington,D.C. : 1996)

Volumn 42, Issue 2, 2002, Pages

  Doucette, William R ^a   McDonough, Randal P ^a  

^a UNIVERSITY OF IOWA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

FINANCIAL MANAGEMENT; HUMAN; HUMAN RELATION; METHODOLOGY; PHARMACY; REVIEW;

COMMUNITY PHARMACY SERVICES; HUMANS; MARKETING OF HEALTH SERVICES; PROFESSIONAL-PATIENT RELATIONS;

EID: 19044384435     PISSN: 10865802     EISSN: None     Source Type: Journal    
DOI: 10.1331/108658002763508470     Document Type: Article

References (31)