Using buzz marketing to promote ideas, services, and products

Journal of the American Pharmacists Association

Volumn 44, Issue 3, 2004, Pages 387-396

  Holdford, David A ^a  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Antibiotic overuse; Buzz marketing; Marketing; Tools for Advancing Pharmacy Practice

Indexed keywords

ANTIINFECTIVE AGENT;

ADVERTIZING; FINANCIAL MANAGEMENT; HEALTH PROMOTION; HUMAN; INTERPERSONAL COMMUNICATION; LEADERSHIP; METHODOLOGY; PHARMACY; REVIEW;

ADVERTISING; ANTI-BACTERIAL AGENTS; COMMUNICATION; COMMUNITY PHARMACY SERVICES; HEALTH PROMOTION; HUMANS; LEADERSHIP; MARKETING OF HEALTH SERVICES;

EID: 2942733522     PISSN: 15443191     EISSN: 15443450     Source Type: Journal    
DOI: 10.1331/154434504323064020     Document Type: Article

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