An update on the use of ranks in calibrating and marketing higher education

Journal of Marketing for Higher Education

Volumn 13, Issue 1-2, 2004, Pages 87-99

  Page, Stewart ^a   Cramer, Ken ^a  

^a UNIVERSITY OF WINDSOR   (Canada)

Author keywords

Counselling; Evaluation; Indices; Maclean s; Marketing; Rank data; Rankings; Student satisfaction; Students; U.S. News; Universities; University choice; Unreliability

Indexed keywords

EID: 77149159392     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v13n01_06     Document Type: Article

References (16)

1. Bruneau, W., Savage, D. (2001). Halifax, N.S: Counting out the scholars.James Lorimer and Company.
2. Dehne, G., Profy, V. (1999). Marketing by Paying Attention: Prosper by Knowing the Trends in Your Environment. Proceedings of the Symposium for the Marketing of Higher Education,224-230.
3. Edmundson, M. (September, 1997). On the Uses of a Liberal Education: As Lite Entertainment for Bored College Students. Harper’s Magazine,39-49.
4. Everitt, B. (1993). Cluster analysis (3rd ed.).New York: John Wiley.
5. Klassen, M. (2000). Lots of fun, not much work, and no hassles: Marketing images of higher education. Journal of Marketing for Higher Education, 10,11-18.
6. Klassen, M. & Sitzman (1998). “College Goes (Direct) to Generation X.” Presented at the Annual Direct Marketing Educators’ Conference, San Francisco, CA.
7. Page, S. (1996). Rankings of Canadian universities: More problems in interpretation. Canadian Journal of Higher Education, 56,47-58.
8. Page, S. (1998). Rankings of Canadian universities: Statistical contrivance versus help to students. Canadian Journal of Education, 23,452-460.
9. Page, S. (2000). Rankings of Canadian universities: A new marketing tool. Journal of Marketing for Higher Education, 10,59-70.
10. Page, S. & Cramer, K. (2001). Maclean’s rankings of health care indices in Canadian communities: Comparisons and statistical contrivance.Canadian Journal of Public Health, 92,295-299.
11. Page, S., Cramer, K., Page, L. (2001). Rankings of Canadian universities, 1999: A magazine’s marketing tool. Guidance and Counselling, 16,51-57.
12. Rosenthal, R., Jacobson, L. (1968). Pygmalion in the classroom.New York: Holt, Rinehart, Winston.
13. Rottmeyer, L, Linamen, L. (1999). “Just Around the Corner: A Marketing Oriented Look at the Future of Higher Education.”Proceedings of the Symposium for the Marketing of Higher Education,10-18.
14. Siegel, S. (1959). Nonparametric statistics.New York: McGraw Hill.
15. Thau, R. (1996). “So-Called Generation X: How do You Target a Market That Wants to Be Left Alone?”Vital Speeches of the Day, 62 (21),664-667.
16. Ward, J. (1963). Hierarchical grouping to optimize an objective function. Journal of the American Statistical Association, 58,236-244.