Ranking of canadian universities: A new marketing tool

Journal of Marketing for Higher Education

Volumn 10, Issue 2, 2001, Pages 59-69

  Page, Stewart ^a  

^a UNIVERSITY OF WINDSOR   (Canada)

Author keywords

Evaluation of higher education; Higher education; Magazine marketing; Marketing; Students; Universities; University choice; University rankings

Indexed keywords

EID: 27844546322     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v10n02_05     Document Type: Article

References (8)

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3. Page, S. (1996). Rankings of Canadian universities: More problems in interpretation. Canadian Journal of Higher Education, XXVI, 47-58.
4. Page, S. (1998). Rankings of Canadian universities: Statistical contrivance versus help to students. Canadian Journal of Education, 23,452-460.
5. Page, S. (in press). Evaluation of universities by ranking methods. Guidance and Counselling.
6. Rosenthal, R., Jacobson, L. (1968). Pygmalion in the Classroom. New York: Holt, Rinehart, Winston.
7. Rhem, J. (1998). On pygmalion in the classroom. National Teaching and Learning Forum, 8, 2. (www.ntlf.com)
8. Siegel, S. (1959). Nonparametric statistics.New York: McGraw Hill.