B2B relationship marketing analytical support with GBC modeling

Journal of Business and Industrial Marketing

Volumn 25, Issue 3, 2010, Pages 209-219

  Latusek, Wojciech Peter ^a  

^a Barclays   (United Kingdom)

Author keywords

Business to business marketing; Marketing strategy; Modelling; Relationship marketing

Indexed keywords

EID: 77049105856     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011027803     Document Type: Article

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