Business and industrial marketing: Past, present and future

Journal of Business and Industrial Marketing

Volumn 11, Issue 1, 1996, Pages

  Lewin, Jeffrey E ^a   Johnston, Wesley J ^b  

^a GEORGIA STATE UNIVERSITY   (United States)

^b NONE

Author keywords

Business to business marketing; Journal publishing

Indexed keywords

EID: 0242351525     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858629610112265     Document Type: Article

References (6)

1. Grayson, R. (1986). "Publisher's editorial note". Journal of Business & Industrial Marketing, Vol. 1. Autumn. 1986.
2. Journal of Bisiness & Industrial Marketing (1995). "Author's Guidelines" Vol. 10 No. 1.
3. Robinson, P.J., Faris,C.W. and Wind, Y. (1967). Industrial Buying and Creative Marketing. Allyn & Bacon, Boston, MA.
4. Moriarty, R.T. and Swartz, G.S. (1989). "Automation to boost sales and marketing". Harvard Business Review. Vol. 67, January/February, pp. 100-8.
5. Sheth, J.N. (1973). "A model of industrial buyer behavior". Journal of Marketing. Vol. 37. October, pp. 50-56.
6. Webster, F.E. Jr and Wind. Y. (1972). "A general model for understanding organizational buying behavior". Journal of Marketing, Vol. 36, April, pp. 12-19.