Explaining the entry mode choice among Tunisian exporting firms: Development and test of an integrated model

European Journal of Marketing

Volumn 44, Issue 1-2, 2010, Pages 223-244

  Khemakhem, Romdhane ^a  

^a UNIVERSITY OF SFAX   (Tunisia)

Author keywords

Direct marketing; Export markets; Market entry; Regression analysis; Transaction costs; Uncertainty management

Indexed keywords

EID: 76549096043     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561011008682     Document Type: Article

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