Estimating Contagion on the Internet: Evidence from the Diffusion of Digital/Information Products

Journal of Interactive Marketing

Volumn 24, Issue 1, 2010, Pages 1-13

  Chandrashekaran, Murali ^a   Grewal, Rajdeep ^b   Mehta, Raj ^c  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF CINCINNATI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 76449111962     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.06.001     Document Type: Article

References (43)

1. Achrol R.S. Evolution of the Marketing Organization: New Forms for Turbulent Environments. Journal of Marketing 55 (1991) 77-93 October
2. Alba J.W., and Wesley Hutchinson J. Dimensions of Consumer Expertise. Journal of Consumer Research 13 (1987) 411-454 March
3. Anonymous (1991), "Shareware: A Great Source of Inexpensive Software for Agencies," Agency Sales Magazine.
4. --- (1990), "Software for Sharing," Nation's Business, August.
5. Bakos Y., and Brynjolfsson E. Bundling and Competition on the Internet. Marketing Science 19 (2000) 68-82
6. Bakos Y. Bundling Information Goods: Pricing, Profits, and Efficiency. Management Science 45 (1999) 1613-1630
7. Banker R.D., and Kauffman R.J. The Evolution of Research in Information Systems: A Fiftieth-Year Survey of Literature in Management Science. Management Science 50 3 (2004) 281-298
8. Bass F.M., Krishnan T.V., and Jain D.C. Why the Bass Model Fits without Decision Variables. Marketing Science 13 (1994) 203-223
9. Bazerman M.H. Judgment in Managerial Decision Making (2002), John Wiley, New York, NY
10. Chandrashekaran M., and Sinha R.K. Isolating the Determinants of Innovativeness: A Split-Population Tobit. (Spot) Duration Model of Timing and Volume of First and Repeat Purchase. Journal of Marketing Research 32 (1995) 444-456
11. Chatterjee D., Grewal R., and Sambamurthy V. Shaping up for E-Commerce: Institutional Enablers of the Organizational Assimilation of Web Technologies. MIS Quarterly 26 (2002) 65-89 June
12. Chatterjee R., and Eliashberg J. Innovation Diffusion Process: A Micro- Modeling Approach. Management Science 36 (1990) 1057-1079
13. Chatterjee R., and Venkatesh R. Bundling, Unbundling and Pricing of Hybrid Products: The Case of Magazine Content. Journal of Interactive Marketing 20 2 (2006) 21-40
14. Corbier, Daniel (1994), "Shareware Author and User Case Study," Vol. 1996: The document can be retrieved using anonymous Ftp from garbo.uwasa.fi in the directory pc/doc-soft/saucs1.zip.
15. Deighton J., and Kornfeld L. Interactivity's Unanticipated Consequences for Marketers and Marketing. Journal of Interactive Marketing 23 1 (2009) 4-10
16. Dodson J.A., and Muller E. Models for New Product Diffusion through Advertising and Word-of-Mouth. Management Science 24 (1978) 1568-1578
17. Eisenhardt K.M. Making Fast Strategic Decisions in High Velocity Environments. Academy of Management Journal 32 (1989) 543-576
18. Gatignon H. Competition as a Moderator of the Effect of Advertising on Sales. Journal of Marketing Research 21 (1984) 387-398 November
19. Gatignon H., and Robertson T.S. Technology Diffusion: An Empirical Test of Competitive Effects. Journal of Marketing 53 1 (1989) 35-49
20. Hahn M., Park S., Krishnamurthi L., and Zoltners A.A. Analysis of New Product Diffusion Using a Four-Segment Trial-Repeat Model. Marketing Science 13 (1994) 224-247
21. Hanson W., and Martin R.K. Optimal Bundle Pricing. Management Science 36 (1990) 155-174
22. Henderson R.M., and Clark K.B. Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Existing Firms. Administrative Science Quarterly 35 (1990) 9-30 March
23. Hoffman D.L. The Revolution Will Not Be Televised: Introduction to Special Issue on Marketing Science and the Internet. Marketing Science 19 1 (2000) 1-3
24. Kamien M.I., and Schwartz N.L. Market Structure and Innovation (1980), Cambridge University Press, Cambridge, MA
25. Klaassen A. Why Twitter's Reach Is Limited. AdAge Daily (2009) April 28
26. Lassila K.S., and Brancheau J.C. Adoption and Utilization of Commercial Software Packages: Exploring Utilization Equilibria, Transitions, Triggers, and Tracks. Journal of Management Information Systems 16 2 (1999) 63-90
27. Lilien G.L., Rao A.G., and Kalish S. Bayesian Estimation and Control of Detailing Effort in a Repeat-Purchase Diffusion Environment. Management Science 27 (1981) 493-506
28. Mahajan V., Muller E., and Bass F.M. New Product Diffusion Models in Marketing: A Review and Directions for Research. Journal of Marketing 54 1 (1990) 1-26
29. Mahajan V., Muller E., and Kerin R.A. Introduction Strategy for New Products with Positive and Negative Word-of-Mouth. Management Science 30 (1984) 1389-1404
30. In: Mahajan V., Muller E., and Wind Y. (Eds). New Product Diffusion Models (2000), Kluwer Academic Publishers, Boston, MA
31. Neslin S.A., Grewal D., Leghorn R., Shankar V., Teerling M.L., Thomas Jacquelyn S., and Verhoef P.C. Challenges and Opportunities in Multichannel Customer Management. Journal of Service Research 9 2 (2006) 95-112
32. Neslin S.A., and Shankar V. Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions. Journal of Interactive Marketing 23 1 (2009) 70-81
33. Porac J.F., and Thomas H. Taxonomic Mental Models of Competitor Definition. Academy of Management Review 15 2 (1990) 224-240
34. Porter M.E. Strategy and the Internet. Harvard Business Review 79 (2001) 63-78 March
35. Rosa J.A., Porac J.F., Runser-Spanjol J., and Saxon M.S. Sociocognitive Dynamics in a Product Market. Journal of Marketing 63 (1999) 64-77 Special Issue
36. Rosenberg N. Inside the Black Box: Technology and Economics (1982), Cambridge University Press, Cambridge, MA
37. Scott W.R. Organizations: Rational, Natural, and Open Systems (1995), Prentice Hall, Englewood Cliffs, NJ
38. Shankar V., Carpenter G.S., and Krishnamurthi L. Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers. Journal of Marketing Research 35 1 (1998) 54-70
39. Tushman M.L., and Anderson P. Technological Discontinuities and Organizational Environments. Administrative Science Quarterly 31 3 (1986) 439-465
40. Varadarajan R., Yadav M.S., and Shankar V. First-Mover Advantage in an Internet-Enabled Market Environment: Conceptual Framework and Propositions. Journal of the Academy of Marketing Science 36 3 (2008) 293-308
41. von Hippel E., and von Krogh G. Open Source Software and the 'Private- Collective' Innovation Model: Issues for Organization Science. Organization Science 14 2 (2003) 209-225
42. Weick K.E. Sensemaking in Organizations (1995), Sage, Thousand Oaks, CA
43. Zmud R.W. Diffusion of Modern Software Practices: Influence of Centralization and Formalization. Management Science 28 12 (1982) 1421-1431