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Psychological indicators of innovation adoption: Cross-classification based on need for cognition and need for change
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Wood, S.L., & Swait, J. (2002). Psychological indicators of innovation adoption: Cross-classification based on need for cognition and need for change. Journal of Consumer Psychology, 12, 1-13.
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(2002)
Journal of Consumer Psychology
, vol.12
, pp. 1-13
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Wood, S.L.1
Swait, J.2
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