Conjoint and WTP analyses of future mobile phones for digital convergence

Technological Forecasting and Social Change

Volumn 77, Issue 3, 2010, Pages 457-465

  Jeon, Hye Jin ^a   Kim, Min Soo ^a   Sohn, So Young ^a  

^a Yonsei University   (South Korea)

Author keywords

Conjoint analysis; Convergence; Mobile phone; Multinomial logic model; Willingness to pay

Indexed keywords

CONJOINT ANALYSIS; CONVERGENCE TECHNOLOGIES; DIGITAL CONVERGENCE; LOGIC MODELS; MULTINOMIALS; PRODUCT PLANNING; WILLINGNESS TO PAY;

BLENDING; MOBILE DEVICES; MOBILE PHONES; MOBILE TELECOMMUNICATION SYSTEMS; TELEPHONE SETS;

TELEPHONE;

COMMERCIALIZATION; CONSUMPTION BEHAVIOR; INNOVATION; MOBILE COMMUNICATION; NUMERICAL MODEL; TECHNOLOGY ADOPTION; WILLINGNESS TO PAY;

EID: 75849154507     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2009.10.010     Document Type: Article

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