The effect of synchronizing consumers' diurnal preferences with time of response on data reliability

Marketing Letters

Volumn 21, Issue 1, 2010, Pages 1-15

  Hornik, Jacob ^a,b   Tal, Aner ^c  

^a TEL AVIV UNIVERSITY   (Israel)

^b Ecole Superieure de Gestion (ESG)   (France)

^c DUKE UNIVERSITY   (United States)

Author keywords

Arousal; Circadian rhythms; Cognitive resources; Methodology; Psychometrics; Scale reliability; Time of day

Indexed keywords

EID: 75849135535     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-009-9080-7     Document Type: Article

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