MiSPOT: Dynamic product placement for digital TV through MPEG-4 processing and semantic reasoning

Knowledge and Information Systems

Volumn 22, Issue 1, 2010, Pages 101-128

  López Nores, Martín ^a   Pazos Arias, José J ^a   García Duque, Jorge ^a   Blanco Fernández, Yolanda ^a   Martín Vicente, Manuela I ^a   Fernández Vilas, Ana ^a   Ramos Cabrer, Manuel ^a   Gil Solla, Alberto ^a  

^a UNIVERSITY OF VIGO   (Spain)

Author keywords

Advertising; Interactive digital TV; Personalization; Product placement; T commerce

Indexed keywords

COMMERCE; DIGITAL TELEVISION; HUMAN COMPUTER INTERACTION; MARKETING; MOTION PICTURE EXPERTS GROUP STANDARDS; MULTIMEDIA SYSTEMS; SEMANTICS;

COMPETITIVE MARKETS; EVALUATION EXPERIMENTS; INTERACTIVE DIGITAL TV; PERSONALIZATIONS; PRODUCT PLACEMENT; SEMANTIC REASONING; T-COMMERCE; TECHNICAL VIABILITY;

INTERACTIVE TELEVISION;

EID: 75849128793     PISSN: 02191377     EISSN: 02193116     Source Type: Journal    
DOI: 10.1007/s10115-009-0200-8     Document Type: Article

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