Advertising insertion in sports webcasts

IEEE Multimedia

Volumn 14, Issue 2, 2007, Pages 78-82

  Wan, Kongwah ^a   Yan, Xin ^a  

^a INSTITUTE FOR INFOCOMM RESEARCH   (Singapore)

Author keywords

3G; Broadband; Digital content; Media infrastructures; Sports broadcasting; Third generation; TiVo; Virtual advertising; Webcasting

Indexed keywords

DIGITAL CONTENT; SPORTS BROADCASTING; VIRTUAL ADVERTISING; WEBCASTING;

ACOUSTIC WAVE TRANSMISSION; BROADBAND NETWORKS; IMAGE COMMUNICATION SYSTEMS; MARKETING; MULTIMEDIA SYSTEMS; WORLD WIDE WEB;

BROADCASTING;

EID: 34247565960     PISSN: 1070986X     EISSN: None     Source Type: Journal    
DOI: 10.1109/MMUL.2007.26     Document Type: Article

References (13)

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