Profiling mobile TV adopters in college student populations of Korea

Technological Forecasting and Social Change

Volumn 77, Issue 3, 2010, Pages 514-523

  Lee, Hyunjoo ^a   Ryu, Jungho ^b   Kim, Daejoong ^a  

^a UNIVERSITY AT BUFFALO   (United States)

^b National Election Commission   (South Korea)

Author keywords

Adoption of mobile TV; Content interest; Digital multimedia broadcasting; Innovativeness; Media use behavior; Uses and gratifications; Value based adoption

Indexed keywords

DIGITAL MULTIMEDIA BROADCASTING; INNOVATIVENESS; MOBILE TV; USES AND GRATIFICATIONS; VALUE-BASED;

MOBILE DEVICES; STUDENTS;

DECODING;

INNOVATION; MULTIMEDIA; STUDENT; TECHNOLOGY ADOPTION; TELEVISION; WILLINGNESS TO PAY;

KOREA;

EID: 75849126547     PISSN: 00401625     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.techfore.2009.09.004     Document Type: Article

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