Marketing strategy selection, marketing metrics, and firm performance

Journal of Business & Industrial Marketing

Volumn 25, Issue 2, 2010, Pages 84-93

  Zahay, Debra ^a   Griffin, Abbie ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF UTAH   (United States)

Author keywords

Business to business marketing; Measurement; Product differentiation; Retention

Indexed keywords

EID: 75649107216     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621011017714     Document Type: Article

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