The importance of usability in product choice: A mobile phone case study

Ergonomics

Volumn 52, Issue 12, 2009, Pages 1514-1528

  Mack, Zoë ^a   Sharples, Sarah ^b  

^a Lloyds Register   (Australia)

^b UNIVERSITY OF NOTTINGHAM   (United Kingdom)

Author keywords

Evaluation; Mobile phone; Product choice; Usability

Indexed keywords

INFORMATION SEARCH; PREFERENCE ELICITATION; PRODUCT ATTRIBUTES; PRODUCT CHOICE;

MOBILE PHONES; MOBILE TELECOMMUNICATION SYSTEMS; PRODUCT DESIGN; TELECOMMUNICATION EQUIPMENT; TELEPHONE; TELEPHONE SETS;

USABILITY ENGINEERING;

ADULT; ARTICLE; BIOENGINEERING; CONSUMER; DECISION MAKING; EQUIPMENT DESIGN; FEMALE; HUMAN; MALE; MOBILE PHONE;

ADULT; CELLULAR PHONE; CHOICE BEHAVIOR; CONSUMER SATISFACTION; EQUIPMENT DESIGN; FEMALE; HUMAN ENGINEERING; HUMANS; MALE; YOUNG ADULT;

EID: 74849122688     PISSN: 00140139     EISSN: 13665847     Source Type: Journal    
DOI: 10.1080/00140130903197446     Document Type: Article

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