Comparative assessment of structural equation modeling and multiple regression research methodologies: E-commerce context

Tourism Management

Volumn 31, Issue 3, 2010, Pages 314-324

  Nusair, Khaldoon ^a   Hua, Nan ^a  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

E commerce research; Multiple regression; Online commitment; Structural equation modeling (SEM); Tourism research

Indexed keywords

ELECTRONIC COMMERCE; EMPIRICAL ANALYSIS; MODELING; MULTIPLE REGRESSION; TOURISM;

EID: 73449149070     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2009.03.010     Document Type: Article

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