A framework for understanding customer relationship management systems benefits

Communications of the Association for Information Systems

Volumn 25, Issue 1, 2009, Pages 263-288

  Shanks, Graeme ^a   Jagielska, Ilona ^b   Jayaganesh, Malini ^a  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

Crm system benefits; Customer relationship management

Indexed keywords

INFORMATION SYSTEMS;

BUSINESS CASE; CRM SYSTEMS; CUSTOMER RELATIONSHIP MANAGEMENT; CUSTOMER RELATIONSHIP MANAGEMENT SYSTEMS; EMPIRICAL RESEARCH; POST-IMPLEMENTATION;

PUBLIC RELATIONS;

EID: 73349134039     PISSN: 15293181     EISSN: None     Source Type: Journal    
DOI: 10.17705/1cais.02526     Document Type: Article

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