ERP evidence for rapid hedonic evaluation of logos

Journal of Cognitive Neuroscience

Volumn 22, Issue 1, 2010, Pages 124-138

  Handy, Todd C ^a   Smilek, Daniel ^b   Geiger, Lena ^a   Liu, Cindy ^a   Schooler, Jonathan W ^c  

^a UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^b UNIVERSITY OF WATERLOO   (Canada)

^c UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ARTICLE; BRAIN ELECTROPHYSIOLOGY; EVENT RELATED POTENTIAL; FEMALE; HUMAN; HUMAN EXPERIMENT; MALE; PRIORITY JOURNAL; TASK PERFORMANCE; VISION; VISUAL STIMULATION;

ADULT; ADVERTISING AS TOPIC; AROUSAL; ATTITUDE; ELECTROENCEPHALOGRAPHY; ESTHETICS; EVOKED POTENTIALS, VISUAL; FEMALE; FRONTAL LOBE; HUMANS; INDIVIDUALITY; JUDGMENT; MALE; OCCIPITAL LOBE; PARIETAL LOBE; PLEASURE; REACTION TIME; VISUAL PERCEPTION;

EID: 73249151145     PISSN: 0898929X     EISSN: 15308898     Source Type: Journal    
DOI: 10.1162/jocn.2008.21180     Document Type: Article

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