Is the company the only meaningful brand for services

Journal of Brand Management

Volumn 17, Issue 3, 2009, Pages 197-206

  Rahman, Kaleel A M ^a   Areni, Charles S ^b   McDonald, Peter ^c  

^a AMERICAN UNIVERSITY IN DUBAI   (United Arab Emirates)

^b UNIVERSITY OF SYDNEY   (Australia)

^c Agency   (United States)

Author keywords

Brand architecture; Brand associations; Brand attitudes; Corporate brands; Service brands; Sub brands

Indexed keywords

EID: 72849139061     PISSN: 1350231X     EISSN: 14791803     Source Type: Journal    
DOI: 10.1057/bm.2009.6     Document Type: Article

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