Pesticide in Coca-Cola and Pepsi: Consumerism, brand image, and public interest in a Globalizing India

Cultural Anthropology

Volumn 22, Issue 4, 2007, Pages 659-684

  Vedwan, Neeraj ^a  

^a MONTCLAIR STATE UNIVERSITY   (United States)

Author keywords

Brand image; Coca Cola; Consumerism; Environmentalism; India; Liberalization; Pepsi

Indexed keywords

EID: 35349020008     PISSN: 08867356     EISSN: 15481360     Source Type: Journal    
DOI: 10.1525/can.2007.22.4.659     Document Type: Article

References (66)

1. Agrawal, Anil, and Sunita Narain 1991 Global Warming in an Unequal World: A Case of Environmentalism. Delhi: Center for Science and Environment.
2. Appadurai, Arjun 1988 How to make a National Cuisine: Cookbooks in Contemporary India. Comparative Studies in Society and History 30(1):3-24.
3. Appadurai, Arjun 1996 Modernity at Large: Cultural Dimensions of Globalization. Public Worlds, vol. 1. Minneapolis: University of Minnesota Press.
4. Applbaum, Kalman 2000 Crossing Borders: Globalization as Myth and Charter in American Transnational Consumer Marketing. American Ethnologist 27(2):257-282.
5. Argyrou, Vassos 1997 "Keep Cyprus Clean": Littering, Pollution, and Otherness. Cultural Anthropology 12(2):159-178.
6. Bakshee, Rajiv 2003 Trial by Kangaroo Courts. Indian Express, August 15 Electronic document, http://www.indianexpress.com/res/web/ple/ archive_full_story.php?content_id=29631, accessed July 10, 2007.
7. Baviskar, Amita 2003 Between Violence and Desire: Space, Power and Identity in the Making of Metropolitan Delhi. Oxford, UNESCO: Blackwell.
8. Bhattacharya, A. K. 2003 Losing Trust the MNC Way. Business Standard, August 20. Electronic document, http://www.business-standard.com/ bsonline/storypage.php?autono=198446&leftnm=4, accessed, July 10, 2007.
9. Bhushan, Ratna 2003 Cola Majors Wait and Watch on Damage Control: Studying Options to "Recharge Connect" with Consumers. Business Line, August 25. Electronic document, http://www.blonnet.com/2003/08/25/stories/2003082501730100.htm, accessed July 10, 2007.
10. Business Line 2003a The Majors get back their Fizz. Business Line. August 22. Electronic document, http://www.blonnet.com/2003/08/22/ stories/2003082202290100.htm, accessed July 10, 2007.
11. Business Line 2003b Cola! Cola! Cola! Business Line. Business Line, August 21. Electronic document, http://www.blonnet.com/catalyst/2003/08/ 21/stories/2003082100150400.htm, accessed July 10, 2007.
12. Business Line 2003c Will Durga Pujas be hit by Cola Controversy. Business Line. August 13. Electronic document, http://www.blonnet.com/ 2003/08/13/stories/2003081301781700.htm, accessed July 10, 2007.
13. Business Standard 2003a No Way to Respond. Business Standard, August 14. Electronic document, http://www.business-standard.com/bsonline/ storypage.php?autono=192394&leftnm=4, accessed July 10, 2007.
14. Business Standard 2003b Pepsi Chief Slams EU Norms. Business Standard, August 13. Electronic document, http://www.business-standard.com/ bsonline/storypage.php?autono=136182&leftnm=1, accessed July 10, 2007.
15. Business Standard 2003c Pepsi India Chief Slams CSE Testing Method. Business Standard, August 16.
16. Business Standard 2003d Not Consumer Raj. Business Standard, August 9. Electronic document, http://www.business-standard.com/bsonline/ storypage.php?autono=193891&leftnm=4, accessed July 10, 2007.
17. Center for Science and Environment (CSE) 1997 The State of India's Environment: A Citizen's Report 4 - Dyeing Wisdom: Rise, Fall and Potential of India's Traditional Water Harvesting Systems. New Delhi: Center for Science and Environment.
18. Center for Science and Environment (CSE) 2003 CSE Study on Pesticide Residues in Soft Drinks: Media Reports, vol. 1: August 5-31. New Delhi: Center for Science and Environment.
19. Chatterjee, Partha 2004 The Politics of the Governed: Reflections on Popular Politics in Most of the World. New York: Columbia University Press.
20. Comaroff, Jean, and John Comaroff 2000 Milennial Capitalism: First Thoughts on a Second Coming. Public Culture 12(2):291-343.
21. Das, Arun Kumar 2003 Colas Out, It's Lassi for MPty Stomachs. Times of India, August 11. Electronic document, http://timesofindia.indiatimes.com/articleshow/124730.cms, accessed July 10, 2007.
22. Deccan Chronicle 2003 She Is David to the MNC Goliath. Deccan Chronicle, August 17.
23. Deshpande, Satish 1993 Imagined Economies: Styles of Nation-Building in Twentieth Century India. Journal of Arts and Ideas 25-26:5-35.
24. Douglas, Mary, and Aaron Wildavsky 1982 Risk and Culture. Berkeley: University of California Press.
25. Economic Times 2003a It Can Tarnish Our Reputation: Coke. Economic Times, August 6. Electronic document, http://economictimes.indiatimes.com/articleshow/115630.cms, accessed July 10, 2007.
26. Economic Times 2003b Making NGOs Accountable. Economic Times, August 23. Electronic document, http://economictimes.indiatimes.com/articleshow/ 143039.cms, accessed July 10, 2007.
27. Favero, Paolo 2003 Phantasms in a "Starry" Place: Space and Identification in a Central Delhi Market. Cultural Anthropology 18(4):551-584.
28. Fernandes, Leela 2000 a Nationalizing the Global: The Media Images, Cultural Politics and the Middle Class in India. Media, Culture, and Society 22(5):611-628.
29. Fernandes, Leela 2000 b Restructuring the Middle Class in Liberalizing India. Comparative Studies of South Asia, Africa and the Middle East 22(1-2):88-112.
30. Financial Express 2003 The Pesticide Cocktail: Coke and Pepsi Need to Come Clean on This. Financial Express, August 7. Electronic document, http://www.financialexpress.com/ fe_archive_full_story.php?content_id=39576, accessed July 10, 2007.
31. Financial Times 2003 Soft Target in India: But the Coke and Pepsi Row is a sign of Brand Strength. Financial Times, August 18: 10.
32. Gillespie, Marie, and Tom Cheesman 2002 Media Cultures in India and the South Asian Diaspora. Contemporary South Asia 11(2):27-33.
33. Girimaji, Pushpa 2003 Of Fuzzy Laws and Fizzy Drinks. Telegraph, August 14.
34. Greenough, Paul 2006 India: A Foreword. In Forging Environmentalism: Justice Environment and Contested Environments. Joanne Bauer, ed. Pp. 183-187. New York: M. E. Sharpe.
35. Guha, Ramchandra 1999 Environmentalism: A Global History. New York: Longman.
36. Hindu 2005a Bhopal Tragedy Survivors, Greenpeace Protest in Delhi. Hindu, Dec 3.
37. Hindu 2005b Fugitive Toxic Ship in Indian Waters. Hindu, April 30.
38. Hindustan Times 2003 Demand Grows for Ban on Soft Drink Firms. Hindustan Times, August 8.
39. Indian Express 2003 Coke and Pepsi Dismiss Claim, May Sue NGO. Indian Express, August 6.
40. India Resource Center N.d. Home Page. Electronic document, http://www.indiaresource.org/, accessed July 7, 2007.
41. Khilnani, Sunil 1997 The Idea of India. New York: Farrar and Giroux.
42. Klein, Naomi 2000 No Logo: No Space, No Choice, No Jobs. New York: Picador.
43. Liechty, Mark 2005 Carnal Economies: The Commodification of Food and Sex in Kathmandu. Cultural Anthropology. 20(1):1-38.
44. Mandavili, Apoorva 2007 A Breath of Fresh Air. Nature 445(7129):706-708.
45. Mawdsley, Emma 2004 India's Middle Classes and the Environment. Development and Change 35(1):79-103.
46. Mazzarella, William 2003 "Very Bombay": Contending with the Global in and Indian Advertising Agency. Cultural Anthropology 18(1):33-71.
47. Migdal, Joel S. 1988 Strong Societies and Weak State: State Society Relations and State Capabilities in the Third World. Princeton: Princeton University Press.
48. Miller, Daniel 1997 Captalism: An Ethnographic Approach. New York: Berg.
49. Miller, Daniel 2001 The Dialectics of Shopping. Chicago: University of Chicago Press.
50. Mitra, Anjan 2003 The Average Indian be Damned. Pioneer, August 25.
51. Naqvi, Tahir 2005 Cultural Politics of Hope and Coke: Media, Marketing and Citizenship in Pakistan. Economic and Political Weekly 40(40): 4316-4320.
52. New Indian Express 2003 Cold Drinks, Hard Facts: Cola Companies Need to Clean Up. New Indian Express, August 7. Electronic document, http://www.newindpress.com/newspages.asp?page=f&Title=First+ Editorial&aDate=8%2F7%2F2003, accessed July 10, 2007.
53. Ngai, Pun 2003 Subsumption or Consumption? The Phantom of Consumer Revolution in "Globalizing" China. Cultural Anthropology 18(4):469-482.
54. Orlove, Benjamin 1997 Meat and Strength: The Moral Economy of a Chilean Food Riot. Cultural Anthropology 12(2):234-268.
55. Reed, Susan A. 2002 Performing Respectability: The Beravā, Middle-Class Nationalism, and the Classicization of Kandyan Dance in Sri Lanka. Cultural Anthropology 17(2):246-277.
56. Rudolph, Lloyd, and Susanne H. Rudolph 1987 In Pursuit of Laxmi: The Political Economy of the Indian State. Chicago: University of Chicago Press.
57. Saavala, Minna 2006 Entangled in the Imagination: New Middle Class Apprehensions in an Indian Theme Park. Ethnos 71(3):373-414.
58. Sawyer, Suzana 2002 Bobbittizing Texaco: Dis-Membering Corporate Capital and Re-Membering the Nation in Ecuador. Cultural Anthropology 17(2):150-180.
59. Shukla, Archana 2003a Warrior Princess. Economic Times, August 10. Electronic document, http://economictimes.indiatimes.com/articleshow/ 123179.cms, accessed July 10, 2007.
60. Shukla, Archana 2003b Cricket Sponsorship in Jeopardy. Economic Times, August 10. Electronic document, http://economictimes.indiatimes.com/ articleshow/123121.cms, accessed July 10, 2007.
61. Sonwalkar, Prasoon 2002 "Murdochization" of the Indian Press: From By-Line to Bottom-Line. Media, Culture, and Society 24(6):821-834.
62. Sridharan, E. 2004 The Growth and Sectoral Composition of India's Middle Class: Its Impact on the Politics of Economic Liberalization. India Review 3(4):405-428.
63. Telegraph 2003 The Most Valuable Brand in the World Makes No Compromises on the Quality of Beverages It Serves Indian Consumers. Telegraph, August 9.
64. Varma, Pavan K. 1998 The Great Indian Middle Class. New Delhi: Penguin.
65. Waldrop, Anne 2004 Gating and Class Relations: The Case of a New Delhi Colony. City and Society 16(2):93-116.
66. Wessel, Margin Van 2004 Talking about Consumption: How an Indian Middle Class Dissociates from Middle Class Life. Cultural Dynamics 16(1):93-116.