Impact of a mass media campaign linking abdominal obesity and cancer: A natural exposure evaluation

Health Education Research

Volumn 24, Issue 6, 2009, Pages 1069-1079

  Morley, Belinda ^a   Wakefield, Melanie ^a   Dunlop, Sally ^a,b   Hill, David ^a  

^a CANCER EPIDEMIOLOGY CENTRE   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

ABDOMINAL OBESITY; ADULT; ADVERTIZING; AGED; ARTICLE; AUSTRALIA; AWARENESS; BEHAVIOR CHANGE; BODY WEIGHT; CANCER RISK; COMPARATIVE STUDY; CONTROLLED STUDY; FEMALE; FOLLOW UP; HUMAN; INTERVIEW; MALE; MASS MEDIUM; OBESITY; PRIORITY JOURNAL; QUESTIONNAIRE; SELF CONCEPT; TELEVISION; WAIST CIRCUMFERENCE; WEIGHT REDUCTION;

ADULT; AGED; FEMALE; HEALTH PROMOTION; HUMANS; INTERVIEWS AS TOPIC; MALE; MASS MEDIA; MIDDLE AGED; NEOPLASMS; OBESITY, ABDOMINAL; QUESTIONNAIRES; RISK ASSESSMENT; VICTORIA;

EID: 71749103839     PISSN: 02681153     EISSN: 14653648     Source Type: Journal    
DOI: 10.1093/her/cyp034     Document Type: Article

References (49)

1. Australian Bureau of Statistics. National Health Survey: Lifestyle and Health, 1989-1990. Canberra: Australian Bureau of Statistics, 1991. Catalogue No. 4366.0.
2. Australian Bureau of Statistics. National Health Survey: Summary of Results, 2004-2005. Canberra: Australian Bureau of Statistics, 2006. Catalogue No. 4364.0.
3. Flegal KM, Carroll MD, Kuczmarski RJ et al. Overweight and obesity in the United States: prevalence and trends, 1960-1994. Int J Obes Relat Metab Disord 1998; 22: 39-47.
4. Ogden CL, Carroll MD, Curtin LR et al. JAMA 2006; 295: 1549-1555
5. International Obesity Task Force. EU Platform on Diet, Physical Activity and Health. International Obesity Task Force EU Briefing Paper. Brussels: IOTF, 2005.
6. WHO. Obesity: Preventing and Managing the Global Epidemic. Geneva: WHO, 1998.
7. Flood V, Webb K, Lazarus R et al. Use of self-report to monitor over-weight and obesity in populations: some issues for consideration. Aust N Z J Public Health 2000; 24: 96-99
8. Cameron AJ, Welborn TA, Zimmet PZ et al. Overweight and obesity in Australia; the 1999-2000 Australian Diabetes, Obesity and Lifestyle Study (AusDiab). Med J Aust 2003; 178: 427-432
9. Han TS, van Leer EM, Seidell JC et al. Waist circumference action levels in the identification of cardiovascular risk factors: prevalence study in a random sample. BMJ 1995; 311: 1401-1405
10. Stubbs CO, Lee AJ. The obesity epidemic: both energy intake and physical activity contribute. Med J Aust 2004; 181: 489-491
11. Swinburn BA, Jolley D, Kremer PJ et al. Estimating the effects of energy imbalance on changes in body weight in children. Am J Clin Nutr 2006; 83: 859-863
12. WHO. Physical Status: the Use and Interpretation of Anthropometry. Report of a WHO Expert Committee. Geneva: WHO, 1995.WHO technical Report Series 854.
13. MacInnis RJ, English DR, Hopper JL et al. Body size and composition and colon cancer risk in women. Int J Cancer 2006; 118: 1496-1500
14. MacInnis RJ, English DR, Gertig DM et al. Body size and composition and risk of postmenopausal breast cancer. Cancer Epidemiol Biomarkers Prev 2004; 13: 2117-2125
15. Goodman MT, Hankin JH, Wilkens LR et al. Diet, body size, physical activity, and the risk of endometrial cancer. Cancer Res 1997; 57: 5077-5085
16. MacInnis RJ, English DR, Hopper JL et al. Body size and composition and the risk of gastric and oesophageal adenocarcinoma. Int J Cancer 2006; 118: 2628-2631
17. Boyle P, Autier P, Bartelink H et al. European Code Against Cancer and scientific justification: third version. Ann Oncol 2003; 14: 973-1005.
18. Cameron M, Scully M, Herd N et al. The role of overweight and obesity in perceived risk factors for cancer: implications for education. J Cancer Educ, in press. 19.
19. Donath SM. Who's overweight? Comparison of the medical definition and community views. Med J Aust 2000; 172: 375-377
20. Jefferey AN, Voss LD, Metcalf BS et al. Parents' awareness of overweight in themselves and their children: cross sectional study within a cohort. BMJ 2005; 330: 23-24
21. Truesdale KP, Stevens J. Do the obese know they are obese? N C Med J 2008; 69: 188-194
22. Abroms LC, Maibach EW. The effectiveness of mass communication to change public behavior. Annu Rev Public Health 2008; 29: 219-234
23. Institute of Medicine. Speaking of Health: Assessing Health Communication Strategies for Diverse Populations. Washington, DC: National Academies Press, 2002.
24. Kahn EB, Ramsey LT, Brownson RC et al. The effectiveness of interventions to increase physical activity: a systematic review. Am J Prev Med 2002; 22: 73-107.
25. Noar SM. A 10-year retrospective of research in health mass media campaigns: where do we go from here? J Health Commun 2006; 11: 21-42.
26. Randolph W, Viswanath K. Lessons learned from public health mass media campaigns: marketing in a crowded media world. Annu Rev Public Health 2004; 25: 419-437
27. Miles A, Rapoport L, Wardle J et al. Using the mass-media to target obesity: an analysis of the characteristics and reported behaviour change of participants in the BBC's 'Fighting Fat, Fighting Fit' campaign. Health Educ Res 2001; 16: 357-372
28. van Wechem SN, van Assema P, Brug J et al. Results of a community-based campaign to reduce fat intake. Nutr Health 1997; 11: 207-218
29. Wammes B, Breedveld B, Looman C et al. The impact of a national mass media campaign in The Netherlands on the prevention of weight gain. Public Health Nutr 2005; 8: 1250-1257
30. Wardle J, Rapoport L, Miles A et al. Mass education for obesity prevention: the penetration of the BBC's 'Fighting Fat, Fighting Fit' campaign. Health Educ Res 2001; 16: 343-355
31. Bauman AE, Bellew B, Owen N et al. Impact of an Australian mass media campaign targeting physical activity in 1998. Am J Prev Med 2001; 21: 41-47
32. Bauman A, McLean G, Hurdle D et al. Evaluation of the national 'Push Play' campaign in New Zealand-creating population awareness of physical activity. N Z Med J 2003; 116: 1-11. Available at: http://www.nzma.org.nz/ journal/ 116-1179/535/. Accessed: 18 September 2008.
33. Beaudoin CE, Fernandez C, Wall JL et al. Promoting healthy eating and physical activity: short-term effects of a mass media campaign. Am J Prev Med 2007; 32: 217-223
34. Cavill N. National campaigns to promote physical activity: can they make a difference? Int J Obes 1998; 22: S48-51.
35. Cavill N, Bauman A. Changing the way people think about health-enhancing physical activity: do mass media campaigns have a role? J Sports Sci 2004; 22: 771-790
36. Department of Health and Ageing. Evaluation of the National Go for 2&5-Campaign. Canberra: Commonwealth Government of Australia, 2007. Available at: http:// www.healthyactive.gov.au/internet/healthyactive/ publishing.nsf/ Content/025D9EB302CAEC0ECA2572DC0017DEC8/$ File/2&5-eval-jan07.pdf. Accessed: 2 October 2008.
37. Dixon H, Borland R, Segan C et al. Public reaction to Victoria's "2 fruit n' 5 veg every day" campaign and reported consumption of fruit and vegetables. Prev Med 1998; 27: 572-582
38. Hillsdon M, Cavil N, Nanchahal K et al. National level promotion of physical activity: results from England's ACTIVE for LIFE campaign. J Epidemiol Community Health 2001; 55: 755-761
39. Australian Bureau of Statistics. Australian Demographic Statistics 2008. Canberra: Australian Bureau of Statistics, 2008. Catalogue No. 3101.0.
40. Bandura A. Social Learning Theory. Englewood Cliffs, NJ: Prentice Hall, 1977.
41. Bandura A. Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice-Hall, 1986.
42. Becker MH, (ed). The health belief model and personal health behavior. Health Educ Monogr 1974; 2: 328-508.
43. Fishbein M, Ajzen I. Beliefs, Attitudes, Intentions, and Behavior: an Introduction to Theory and Research. Reading, MA: Addison-Wesley, 1975.
44. Rosenstock LM, Strecher VJ, Becker MH. Social learning theory and the Health Belief Model. Health Educ Q 1988; 15: 175-183
45. Mapes & Ross. Natural ExposureSM: Precise Science for Advancing the Art of Advertising. Mapes & Ross, Inc. Communications Research, Available at: http://www.mapesandross. com/NEBrochure.pdf. Accessed: 15 September 2008.
46. Australian Bureau of Statistics. Census of Population and Housing: Socio-Economic Indexes for Areas, 2006. Canberra: Australian Bureau of Statistics, 2008. Catalogue No. 2033.0.55.001.
47. Lawen K, Petersen JH, Budtz-Jørgensen E et al. Interpreting parameters in the logistic regression model with random effects. Biometrics 2000; 56: 909-914
48. Australian Bureau of Statistics. Education and Training Experience 2005. Canberra: Australian Bureau of Statistics, 2006. Catalogue No. 6278.0.
49. Durkin S, Wakefield M. Interrupting a narrative transportation experience: program placement effects on responses to antismoking advertising. J Health Commun 2008; 13: 667-680