Double the units: How increasing the number of advertisements while keeping the overall duration of commercial breaks constant affects radio listeners

Journal of Broadcasting and Electronic Media

Volumn 53, Issue 4, 2009, Pages 584-598

  Potter, Robert F ^a  

^a INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 71149093735     PISSN: 08838151     EISSN: 15506878     Source Type: Journal    
DOI: 10.1080/08838150903332991     Document Type: Article

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