Direct-to-consumer advertising in black and white: Racial differences in placement patterns of print advertisements for health products and messages

Health Marketing Quarterly

Volumn 26, Issue 4, 2009, Pages 279-292

  Crawley, Lavera M ^a   Hisaw, Lisa ^a   Illes, Judy ^b  

^a STANFORD UNIVERSITY SCHOOL OF MEDICINE   (United States)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

Direct to consumer advertising (DTCA); Health disparities; Minority health; Pharmaceutical advertising; Social marketing

Indexed keywords

DRUG;

ADVERTIZING; AFRICAN AMERICAN; ARTICLE; CONSUMER HEALTH INFORMATION; DRUG INDUSTRY; HEALTH CARE DISPARITY; HUMAN; METHODOLOGY; MULTIVARIATE ANALYSIS; PUBLICATION;

ADVERTISING AS TOPIC; AFRICAN AMERICANS; CONSUMER HEALTH INFORMATION; DRUG INDUSTRY; HEALTHCARE DISPARITIES; HUMANS; MULTIVARIATE ANALYSIS; PERIODICALS AS TOPIC; PHARMACEUTICAL PREPARATIONS;

EID: 71049193845     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680903304229     Document Type: Article

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