메뉴 건너뛰기




Volumn 20, Issue 3, 2008, Pages 73-89

Interactions between brands and CO labels: The case of bavarian beer and munich beer - Application of a conditional logit model

Author keywords

Conditional logit model; Country of origin; Discrete choice experiment; Protected geographical indication

Indexed keywords


EID: 71049129019     PISSN: 08974438     EISSN: 15286983     Source Type: Journal    
DOI: 10.1080/08974430802157655     Document Type: Article
Times cited : (14)

References (36)
  • 1
    • 85005305538 scopus 로고
    • The market for "lemons": Quality uncertainty and the market mechanism
    • Akerlof, G.A. (1970). The Market for "Lemons": Quality Uncertainty and the Market Mechanism. Quarterly Journal of Economics, 94, 488-500
    • (1970) Quarterly Journal of Economics , vol.94 , pp. 488-500
    • Akerlof, G.A.1
  • 2
    • 4043098439 scopus 로고    scopus 로고
    • Stated preferences for imported and hormone-treated beef: Application of a mixed logit model
    • Alfnes, F. (2004). Stated Preferences for Imported and Hormone-Treated Beef: Application of a Mixed Logit Model. European Review of Agricultural Economics, 31 (1), 19-37.
    • (2004) European Review of Agricultural Economics , vol.31 , Issue.1 , pp. 19-37
    • Alfnes, F.1
  • 3
    • 0000025879 scopus 로고
    • Identification of determinant attributes. A comparison of methods
    • Alpert, M.I. (1971). Identification of Determinant Attributes. A Comparison of Methods. Journal of Marketing Research, 8, 184-191.
    • (1971) Journal of Marketing Research , vol.8 , pp. 184-191
    • Alpert, M.I.1
  • 5
    • 71049164633 scopus 로고
    • Das Image Deutschlands und deutscher Lebensmittel im Ausland - ein Vergleich mit Bayern, Implikationen für das Gemeinschaftsmarketing für Nahrungsmittel
    • (The Image of Germany and German Food Products in Foreign Countries-A Comparison with Bavaria, Implications for the Collective Marketing for Food.), Heft 1, 40 Jg.
    • Balling, R. (1994). Das Image Deutschlands und deutscher Lebensmittel im Ausland - ein Vergleich mit Bayern, Implikationen für das Gemeinschaftsmarketing für Nahrungsmittel. GFK-Jahrbuch der Absatz und Verbrauchsforschung (The Image of Germany and German Food Products in Foreign Countries-A Comparison with Bavaria, Implications for the Collective Marketing for Food.), Heft 1, 40 Jg., S. 48-82.
    • (1994) GFK-Jahrbuch der Absatz und Verbrauchsforschung , pp. 48-82
    • Balling, R.1
  • 7
    • 20144379425 scopus 로고    scopus 로고
    • Assessing consumer response to Protected Designation of Origin labelling: A mixed multinomial logit approach Céline Bonnet
    • Bonnet, C. and Simioni, M. (2001). Assessing Consumer Response to Protected Designation of Origin Labeling: A Mixed Multinominal Logit Approach. European Review of Agricultural Economics, 28 (4), 433-449. (Pubitemid 33727203)
    • (2001) European Review of Agricultural Economics , vol.28 , Issue.4 , pp. 433-449
    • Grem, A.Q.1    Simioni, M.2
  • 8
    • 4043074233 scopus 로고    scopus 로고
    • An overview and comparison of design strategies for choice-based conjoint analysis
    • Sequim, WA
    • Chrzan, K. and Orme, B. (2000). An Overview and Comparison of Design Strategies for Choice-Based Conjoint Analysis. Proceedings of the Sawtooth Software Research Conference, Sequim, WA, 161-178.
    • (2000) Proceedings of the Sawtooth Software Research Conference , pp. 161-178
    • Chrzan, K.1    Orme, B.2
  • 10
    • 0031476311 scopus 로고    scopus 로고
    • Consumer preference for a no-choice option
    • Dhar, R. (1997). Consumer Preference for a No-Choice Option. Journal of Consumer Research, 24, 215-231.
    • (1997) Journal of Consumer Research , vol.24 , pp. 215-231
    • Dhar, R.1
  • 11
    • 71049157528 scopus 로고
    • Das image von lebensmitteln bayerischer herkunft
    • (The Image of Bavarian Food Products. A Representative German Consumer Survey). Dissertation, Weihenstephan
    • Gerschau, M. (1989). Das Image von Lebensmitteln bayerischer Herkunft. Analyse einer Repräsentativerhebung bei deutschen Verbrauchern (The Image of Bavarian Food Products. A Representative German Consumer Survey). Dissertation, Weihenstephan.
    • (1989) Analyse Einer Repräsentativerhebung Bei Deutschen Verbrauchern
    • Gerschau, M.1
  • 12
    • 84861335527 scopus 로고    scopus 로고
    • Effects of product origin on millers choice of imported wheat for noodle market segments in Japan and South Korea
    • Paper presented at the June 25, 2000 in Chicago, Illinois
    • Kim, R.B, Veemann, M. and Unterschultz, J. (2000). Effects of Product Origin on Millers Choice of Imported Wheat for Noodle Market Segments in Japan and South Korea. Paper presented at the IAMA Agribusiness Forum June 25, 2000 in Chicago, Illinois.
    • (2000) IAMA Agribusiness Forum
    • Kim, R.B.1    Veemann, M.2    Unterschultz, J.3
  • 14
    • 71049155770 scopus 로고    scopus 로고
    • Tradition verpflichtet! Bayerisches Bier (Tradition Obligates! Bavarian Beer)
    • König, W. (2004). Tradition verpflichtet! Bayerisches Bier (Tradition Obligates! Bavarian Beer). Geträ nke Fachgrosshandel 9, 8-11.
    • (2004) Geträ Nke Fachgrosshandel , vol.9 , pp. 8-11
    • König, W.1
  • 15
    • 25044458631 scopus 로고
    • Das 'Made-in'-Image Deutschlands im internationalen Vergleich
    • Heft 2, 2. Quartal
    • Kühn R. (1993). Das 'Made-in'-Image Deutschlands im internationalen Vergleich. Marketing, Zeitschrift für Forschung und Praxis (ZFP), Heft 2, 2. Quartal, S. 119-127
    • (1993) Marketing, Zeitschrift für Forschung und Praxis (ZFP) , pp. 119-127
    • Kühn, R.1
  • 16
    • 0002685277 scopus 로고
    • Country-of-origin Effects: Review and meta-analysis of effect size
    • N. Papadopoulos & L.A. Heslop (Eds.), New York: Haworth Press
    • Liefeld, J. (1993). Country-of-origin Effects: Review and Meta-Analysis of Effect Size. In N. Papadopoulos & L.A. Heslop (Eds.), Product Country Images: Research and Strategy (pp. 117-156). New York: Haworth Press.
    • (1993) Product Country Images: Research and Strategy , pp. 117-156
    • Liefeld, J.1
  • 18
    • 0003299005 scopus 로고    scopus 로고
    • Choice experiments. An overview of concepts and issues
    • J. Bennett and R. Blamey (Eds.), Cheltenham: Edward Elgar
    • Louviere, J.J. (2001). Choice Experiments. An Overview of Concepts and Issues. In J. Bennett and R. Blamey (Eds.), The Choice Modelling Approach to Environmental Valuation (pp. 13-36). Cheltenham: Edward Elgar.
    • (2001) The Choice Modelling Approach to Environmental Valuation , pp. 13-36
    • Louviere, J.J.1
  • 19
    • 0003863902 scopus 로고    scopus 로고
    • Analyzing Decision Making. Metric Conjoint Analysis
    • Beverly Hills: Sage Publications
    • Louviere, J.J. (1999). Analyzing Decision Making. Metric Conjoint Analysis. Quantitative Applications in Social Sciences. Beverly Hills: Sage Publications.
    • (1999) Quantitative Applications in Social Sciences
    • Louviere, J.J.1
  • 21
    • 0002297105 scopus 로고
    • Conditional logit analysis of qualitative choice behavior
    • R. Zarembka (Ed.), New York: Academic Press
    • McFadden, D. (1974). Conditional Logit Analysis of Qualitative Choice Behavior. In R. Zarembka (Ed.), Frontiers in Econometrics (pp. 105-142). New York: Academic Press.
    • (1974) Frontiers in Econometrics , pp. 105-142
    • McFadden, D.1
  • 22
    • 84986156496 scopus 로고    scopus 로고
    • A role for consumer risk perceptions in grocery retailing
    • Mitchell, V.-W. (1998). A Role for Consumer Risk Perceptions in Grocery Retailing. British Food Journal, 100 (4), 171-183.
    • (1998) British Food Journal , vol.100 , Issue.4 , pp. 171-183
    • Mitchell, V.-W.1
  • 23
    • 39849098647 scopus 로고    scopus 로고
    • Spanish wine consumer behavior: A choice experiment approach
    • Mtimet, N. and Albisu, L.M. (2006). Spanish Wine Consumer Behavior: A Choice Experiment Approach. Agribusiness, 22 (3), 343-362.
    • (2006) Agribusiness , vol.22 , Issue.3 , pp. 343-362
    • Mtimet, N.1    Albisu, L.M.2
  • 24
    • 0001595832 scopus 로고
    • Exploring the effects of country of- origin labels. An information processing framework
    • Obermiller, C. and Spangenberg, E. (1989). Exploring the Effects of Country of- Origin Labels. An Information Processing Framework. Advances in Consumer Research, 16, 454-459.
    • (1989) Advances in Consumer Research , vol.16 , pp. 454-459
    • Obermiller, C.1    Spangenberg, E.2
  • 26
    • 84986175038 scopus 로고    scopus 로고
    • The influence of wine attributes on region of origin equity: An analysis of the moderating effect of consumer's perceived expertise
    • Perrouty, J.P., Hauteville, F. and Lockshin, L. (2006). The Influence of Wine Attributes on Region of Origin Equity: An Analysis of the Moderating Effect of Consumer's Perceived Expertise. Agribusiness, 22 (3), 323-341.
    • (2006) Agribusiness , vol.22 , Issue.3 , pp. 323-341
    • Perrouty, J.P.1    Hauteville, F.2    Lockshin, L.3
  • 29
    • 84995557345 scopus 로고    scopus 로고
    • Product-county images and preference heterogenity for mediterraean food products: A discrete choice framework
    • Scarpa, R., Philippidis, G. and Spalatro, F. (2005). Product-County Images and Preference Heterogenity for Mediterraean Food Products: A Discrete Choice Framework. Agribusiness, 21 (5), 329-349.
    • (2005) Agribusiness , vol.21 , Issue.5 , pp. 329-349
    • Scarpa, R.1    Philippidis, G.2    Spalatro, F.3
  • 30
    • 71049193433 scopus 로고
    • Herkunfts-und Gütezeichen im Kaufentscheidungsprozeß. Die Conjoint-Analyse als Instrument der Bedeutungsmessung
    • (Geographical Indications and Quality Marks in the Buying Decision Process. Conjoint-Analysis as Tool for Preference Measuring)
    • Sattler, J. (1991). Herkunfts-und Gütezeichen im Kaufentscheidungsprozeß. Die Conjoint-Analyse als Instrument der Bedeutungsmessung. Stuttgart: Metzler und Poeschel (M&P). (Geographical Indications and Quality Marks in the Buying Decision Process. Conjoint-Analysis as Tool for Preference .
    • (1991) Stuttgart: Metzler und Poeschel (M&P)
    • Sattler, J.1
  • 31
    • 0346952654 scopus 로고    scopus 로고
    • Consumer Knowledge and Country of Origin Effects
    • Schaefer, A. (1997). Consumer Knowledge and Country of Origin Effects. European Journal of Marketing, 31 (1), 56-72.
    • (1997) European Journal of Marketing , vol.31 , Issue.1 , pp. 56-72
    • Schaefer, A.1
  • 33
    • 0012771599 scopus 로고    scopus 로고
    • Quality Labeling as Instrument to Create Product Equity: The Case of IKB in the Netherlands
    • B. Wierenga, A. Tilburg, K. van Grunert, J.-B. Steenkamp & M. Wedel (Eds.), Dordrecht: Kluwer Academic Publishers
    • Trijp van, H.C.M., Steenkamp, J.-B.E.M. and Candel, M.J.M. (1997). Quality Labeling as Instrument to Create Product Equity: The Case of IKB in the Netherlands. In B. Wierenga, A. Tilburg, K. van Grunert, J.-B. Steenkamp & M. Wedel (Eds.), Agricultural Marketing and Consumer Behaviour in a Changing World (pp. 201-216). Dordrecht: Kluwer Academic Publishers.
    • (1997) Agricultural Marketing and Consumer Behaviour in A Changing World , pp. 201-216
    • Trijp Van, H.C.M.1    Steenkamp, J.-B.E.M.2    Candel, M.J.M.3
  • 34
    • 33645788738 scopus 로고    scopus 로고
    • Competing supplies of olive oil in the german market: An application of multinomial logit models
    • Ward, R.W., Briz, J. and Felipe, I. (2003). Competing Supplies of Olive Oil in the German Market: An Application of Multinomial Logit models. Agribusiness, 19 (3), 393-406.
    • (2003) Agribusiness , vol.19 , Issue.3 , pp. 393-406
    • Ward, R.W.1    Briz, J.2    Felipe, I.3
  • 36
    • 0042240461 scopus 로고
    • Physical quality, price and perceptions of product quality: Implications for retailers
    • Wheatley, J.J., Chiu, J.S. and Goldman, A. (1981). Physical Quality, Price and Perceptions of Product Quality: Implications for Retailers. Journal of Retailing, 57 (2), 100-116.
    • (1981) Journal of Retailing , vol.57 , Issue.2 , pp. 100-116
    • Wheatley, J.J.1    Chiu, J.S.2    Goldman, A.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.