Data-mining application for country segmentation based on the RFM model

International Journal of Data Analysis Techniques and Strategies

Volumn 1, Issue 2, 2008, Pages 126-140

  Ghazanfari, Mehdi ^a   Malek Mohamadi, Samira ^a   Alizadeh, Somayeh ^a  

^a IRAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Iran)

Author keywords

CRM; customer relationship management; customer segmentation; data mining; RFM model

Indexed keywords

EID: 70849136521     PISSN: 17558050     EISSN: 17558069     Source Type: Journal    
DOI: 10.1504/IJDATS.2008.021114     Document Type: Article

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